Of course what we enjoy most is introducing different destinations. Apart from designing entirely new routes, we also look for different places to visit within the framework of an existing itinerary. So on our 'Classic' programmes we will perhaps visit the Great Wall at Mutianyu rather than Badaling. This recently restored section of China's greatest monument affords superb views of the surrounding countryside and is unspoilt by the crowds of tourists and souvenir vendors found at the Badaling site. While on our 'Off the Beaten Track' circuits Golden Bridge continues to be the first to introduce Westerners to hidden corners throughout China.

Most important of all we understand that innovation is not a one off affair, but an ongoing process of product evolution. This is why we are constantly researching new routes and developing new services to compliment them in a bid to find alternative ways to experience the great diversity of cultures and geography that makes China such a fascinating country to visit.

Group Strength
With a network of nationwide offices we have the resources to ensure that your trip runs as planned. We're big enough to handle any and every group - whether it be a team of touring bicycles in the Tian Shan, or a wedding party on the Great Wall. And yet we're no white elephant, bogged down by poor communications and red tape. When it comes to ticketing, reservations, and permits, our efficient system of 'Networking' provides a highly flexible mechanism by which we can work quickly to meet your needs and your expectations, at a price that you are willing to pay.

A Team of Specialists
China Travel is a very complex and elaborate subject. The sheer size of the country, together with its massive population and long history means that no single person can ever really claim to be a total 'expert'. Nevertheless, as a Travel Service which makes all manner of land arrangements in China, we have a tremendous responsibility to know our product in great detail. For this reason we have assembled a team of specialists, both Chinese and Westerners, each of whom has a thorough knowledge of a particular region, and who by working closely together collectively embody the skills and learning of an expert. So no matter whether you need to know which is the best restaurant for a birthday party in Shanghai, or on what day will the Hulanbeir Mongols hold their horse races next year, you can be sure that we have someone to answer your question.

Guiding - The Key to Success
Once the group has arrived in China, the success of the tour rests very largely in the hands of the guide. For this reason we maintain a very strict control over all aspects of guiding, particularly in remote regions where special skills are required. Each guide tends to specialise in a particular area so we are able to pick and choose the most appropriate person to accompany your groups. All our guides are filed on computer so we know exactly who can do what. We are the only travel service that can inform you who your local guide will be before departure.

We encourage our guides to try to think like foreigners - to empathise with, and respond to the travellers needs. Our aim is to give everyone within the group the chance to reach out and discover for themselves the incredible richness of China. In this respect, all of our guides are trained to work closely with your tour leader so that the whole tour runs smoothly and your customers can do what they have paid to do - enjoy themselves!

Planning
We are well aware that efficiency saves everyone a lot of time and money, not to mention peace of mind. For this reason planning is something that we take very seriously. The first stage is to listen, both within and without. The unique structure of our network allows us to respond quickly to new developments from within China and to pass these benefits on to you. In the same way, we remain always alert to the changing needs of our clients; listening to your comments and then finding ways to realise your goals.

Like anywhere in the world, inclement weather or plain bad luck can occasionally force us to alter the itinerary at the last moment. For this reason we devise a contingency plan for every circuit so that in the unlikely event of unavoidable changes our guides will have all been briefed on alternative routes and arrangements. It is at rare moments like this that the full advantages of working with an efficient network can be appreciated.

Through careful planning our aim is to give good service to the passengers. So whether passengers are cruising down the Yangtse River, birdwatching in Fujian, or hiking through deep snow in Tibet, you can rest assured that we are out there getting the job done.